CatalisaPM is an initiative focused on Product Growth.
Led by Fernando Cerri, focused on the organic growth of digital products.
Fernando Cerri, a mentor and consultant, helps digital product companies identify their growth model and product operating model.
This approach assists organizations in identifying growth resistance and addressing their friction points.
Purpose
Spread a product culture by accelerating the growth of digital products, with a focus on value-driven delivery.
Building product teams and leadership that drive customer success through high-impact products, transforming growth into an organic journey of Acquisition, Activation, Retention, Revenue, and Expansion.
A Product Growth Culture That Drives Results
The Product Growth Model is a consultative diagnostic framework designed to identify friction points and inefficiencies, while mapping opportunities for greater growth in digital products. It is an approach that combines a Product Growth Model with a Product Management Operational Evolution Map, connecting strategy, the growth funnel, product maturity, operations, and action plans.
Solving Real-World Problems
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Business Intelligence for Healthcare
Leadership in a BI platform for diagnostic medicine, with an adoption and expansion strategy that resulted in 500% growth in the first year. -
Waiting and Service Management
Redesigning a SaaS solution for the patient journey, reducing activation time from 1 week to 2 hours and increasing the NPS from 6 to 9. -
Diagnostic Medicine Platform
Evolution of an industry-leading platform, expanding into imaging and pathology with continuous deliveries driven by growth and value creation. -
Product Management Structuring
Transforming product management in healthtech, defining processes, developing teams, and evolving towards a customer-centric operation. -
Innovation, AI and Complex Systems
Leading AI and advanced engineering projects, generating significant gains in accuracy, operational efficiency, and risk reduction in healthcare and industry.
From Delivering Functionality to Creating Real-Value Impact
The Change of Mindset
We've moved away from a "deliver features" approach and towards an outcomes-oriented mindset, connecting product decisions to measurable impacts on the business and customer experience.
Organizational Transformation
We promote a strong Product Growth Culture, not just through rituals, but as a transformation that strengthens autonomy, clarity of priorities, and accountability for the value delivered.
Strategic Convergence
To create continuous synergy between leadership, product, technology, operations, marketing, and sales with a common goal: customer success through the product.
CatalisaPM
Fernando Cerri
Product Executive specializing in Product Strategy, Growth, Digital Transformation, and Applied Artificial Intelligence, with over 15 years of experience operating at the intersection of technology, business, and innovation.
Throughout my career, I have led product organizations, enterprise platforms, digital ecosystems, and transformation initiatives across highly regulated industries, including Digital Healthcare, Diagnostics, Fintech, ERP, and Tax Technology. My experience spans the full product lifecycle, from strategy definition and portfolio management to execution, growth acceleration, and organizational evolution.
I have built and scaled Product Management organizations, established Product Governance and Operating Models, developed product leaders, and connected business strategy with technology execution to drive sustainable growth, customer value creation, and operational excellence.
My leadership approach combines systems thinking, data-informed decision-making, and a strong focus on outcomes. I am particularly passionate about helping organizations transform complexity into scalable business opportunities through Product Growth, Analytics, Artificial Intelligence, and innovation.
Key areas of expertise include Product Strategy, Product Leadership, Product Growth, Product Operations, Product Governance, Digital Transformation, AI Strategy, B2B SaaS, Enterprise Platforms, Portfolio Management, and Customer Value Creation.
Today, through CatalisaPM, I advise executives and organizations on product strategy, growth, operating models, and organizational transformation.
"A strategic and systemic vision transforms complexity into high-value solutions, combining technical excellence with results-oriented management to drive organic and sustainable product growth."
My Values
A commitment to excellence guides every decision and every deliverable.
Cordial Treatment
Courtesy, respect, and tolerance govern good social interaction.
Radical Transparency
We communicate the actual status, risks, and trade-offs of every decision openly and without embellishment.
Learning Through Practice
An obsession with technical quality and the practical application of a product culture.
Customer Care
We place our clients at the center of everything, exceeding their expectations with consistent results.
Focus on Results
Decisions that drive the business and create value, rejecting the "scope delivery" mindset.
“You need to start with the customer experience and work backward to the technology.”
Steve Jobs